Maximizing Marketing Success in the Era of the GDPR

You’ve probably had numerous meetings about the GDPR over the past year, and rightly so - the deadline is fast approaching. All organizations doing business with residents of the European Union must comply with these new General Data Protection Regulations, by May 25, 2018.

This may seem like a hassle, but it's actually good for your business because it can help you earn your buyers’ trust. If you know when and how your buyers want to be engaged, you can create exchanges that are more personal and memorable and demonstrate a respect for their preferences. We all want that, right?

Join Act-On on April 16th at 7:00 a.m. PDT / 3:00 p.m. GMT to learn:

An overview of key provisions of GDPR.
The top 5 critical actions you need to take NOW to be compliant.
The crucial role your digital demand gen engine will play in meeting the regulations.

Can’t make it to this webinar? Sign up anyway! A recording and a copy of the slide deck will be sent out to all registrants within two business days of the event.

Meet your presenters:

David Fowler, Head of Digital Compliance and Deliverability

David Fowler serves as Act-On Software’s Head of Digital Compliance Deliverability. With over 20 years of experience in the marketing industry including the last thirteen years strictly focused on the issues associated with email marketing, deliverability, and privacy compliance.

Adam Mertz, VP Marketing

As VP, Marketing and Strategy, for Act-On, Adam is responsible for defining and driving the go-to-market strategy, positioning and thought leadership for Act-On’s Marketing Automation platform. With 20+ years leading product and marketing teams for high growth, B2B technology companies, Adam has been at the epicenter of the digital marketing revolution.