Listen as Sam Mendelsohn from Jonas Software joins Phil Bosley, Lead Marketing Strategist at Act-On, as they share how Jonas Software leveraged key features in Act-On to not only achieve significant ROI in their marketing efforts, but to also understand and measure how they got there.
Join us February 8th, at 10am PST | 1pm EST, as Sam and Phil discuss:
- How gating content supports your lead generation efforts by capturing buyer information so you can nurture those prospects through your marketing funnel.
- How Act-On’s integrations with SalesForce and all other major CRMs provide intuitive list segmentation and lead intelligence, resulting in more coordinated communication between marketing and sales.
- The value of automated programs for delivering content that is tailored for persona, industry, & even buyer stage.
PRESENTERS
Sam Mendelsohn
Vice President Business Development at Jonas Construction Software
Sam Mendelsohn is the Vice President of Business Development at Jonas Construction Software. Sam strives to better understand complex buying behaviors personalizing the message to create a unique and compelling offering to potential buyers. And he firmly believes in simplifying complex business processes to achieve more efficient and streamlined operations across the organization.
Phil Bosley
Act-On’s Lead Marketing Automation Strategist
Phil has over 15 years of experience with prominent B2B companies. At Act-On, Phil assists in identifying strategic gaps that hinder success and ROI in order to prescribe solutions that maximize the value of the Act-On Marketing Automation Experience.
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