December 2020 Product Survey
As we approach a new year, we’d like to better understand your specific marketing goals to help prioritize our product development efforts and align with your needs. Please rank the marketing objectives below by what’s most important to your marketing goals. Your feedback will help us align our feature development efforts going forward.

We'll be asking about these marketing objectives:

Demand Generation - Attract and capture new leads, optimize your funnel, and establish marketing/sales alignment with lead flow and scoring.

Sales and Transactions - Send promotional offers, product recommendations, and transactional email and SMS messages.
Customer Marketing - Sell more products/services and send customer communications/newsletters to your existing customer base.

Automated Buyer Journeys - Convert anonymous visitors into known prospects, nurture prospects into customers, and elevate customers into brand champions.

Personalized Digital Experiences - Create engaging email and landing pages. Manage social media, social advocacy, and virtual events.

Improved Brand Loyalty - Deliver rewards & loyalty programs, gain brand advocates, and send NPS & customer surveys.

Onboarding/Training for Your Product - Automated on-boarding, product education, and certification programs.

Product Adoption and Retention - Proactive customer support, best practice education, automated alerts, and user group/conference communications.

New Products and Service Launches and Communication - Product launch campaigns, driving interest for new products, and other product communications.

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Email *
Rank the importance of these marketing objectives for your business
Most impactful. Critical priority for the company
Highly impactful to our business
Moderately impactful to our business
Some impact, but not significant
Least impactful to our business
This is not a marketing objective for our business
Demand Generation
Sales and Transactions
Customer Marketing
Automated Buyer Journeys
Personalized Digital Experiences
Improved Brand Loyalty
Onboarding/Training
Product Adoption and Retention
New Product and Service Launches and Communication
Clear selection
Rank your satisfaction with Act-On's ability to support your marketing objectives
We do this all the time with no problems
We can do this, but it is not as easy as we expect
We can achieve this objective, but there are major work-arounds required
We can achieve a small portion of this objective, but not the important parts
We are unable to achieve this using Act-On
We don’t use Act-On for this
Demand Generation
Sales and Transactions
Customer Marketing
Automated Buyer Journeys
Personalized Digital Experiences
Improved Brand Loyalty
Onboarding/Training
Product Adoption and Retention
New Product and Service Launches and Communication
Clear selection
Are you interested in participating in our product development through hands-on testing or general feedback on feature priority.(If we’ve already reached out to you for the Design Partner Program or Early Access Program, you don’t need to indicate your interest here).
Clear selection
Is there any other product/feature related feedback you'd like to share with us?
Submit
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