Social engagement is a great indicator of a buyer's interest or a customer's satisfaction with the brand. Act-On now makes it possible for marketers to leverage social behaviors to deliver a more personalized experience. Leveraging this data, marketers can easily segment and nurture buyers based on social interests and score those actions to gauge their likelihood to buy. This added functionality allows marketers to measure the effectiveness of their social media efforts on the bottom line - including conversion rates, sales velocity, revenue attribution, and impact on retention.
Join us on March 1st, at 8:30am PDT | 11:30am EDT, as Karra Hendrix, Product Marketing Manager at Act-On is joined by Natasha Aidinyantz from GlobalSign to provide an overview of Act-On’s Advanced Social Media Module. Afterward, we’ll take an in-depth look at the day in the life of our own Senior Brand Marketing Manager, Jahvita Rastafari, and how she has been using this module at Act-On.
During this webinar we’ll cover:
Can’t make it to this webcast? Sign up anyway! A recording of the webinar and a copy of the slide deck will be sent out to all registrants within two business days of the event.
Jahvita Rastafari, Social Media Marketing Manager
With experience in a wide range of sectors including for-profit, non-profit, and general startup launch activities, Jahvita has a solid business foundation. The scope of her accomplishments includes small business operations and national expansion efforts.
Karra Hendrix, Product Marketing Manager
With her former role as a top Sales Engineer at Act-On, she brings vast platform knowledge to the product marketing team. She focuses on fostering strategic integration partnerships to continue to satisfy the needs of our customers in building their Martech stack with Act-On.
Natasha Aidinyantz, Digital Marketing Specialist, GlobalSign
Natasha is Digital Marketing Specialist for GlobalSign focusing on building traffic to the website and increasing conversion rates for retail products and B2B lead generation. She came from a digital agency background with a focus on content marketing and social media and once upon a time, she freelanced as a digital marketing consultant.