As recently recognized by Forrester Research, Act-On is an industry leading platform in Marketing Automation. On March 7 at 10am PST | 1pm EST, Act-On will build on this momentum by unveiling a new vision and product strategy that will help our customers to personalize digital marketing experiences better than ever before.

We’d like to invite you to join our product executive team for an online session where they will share how Act-On sees the future of Marketing Automation, and show you how our product portfolio will deliver innovative capabilities to support this vision, both today and in upcoming releases.

Come join us to learn about:

  • Our near and long term vision for helping achieve many of your key goals
  • Our product roadmap that will highlight our path of innovation in realizing this vision
  • Our recent product releases with advancements in online forms, reporting dashboards and social marketing
  • What the reaction has been across your peers and industry analysts of this direction

Michelle Huff, Chief Marketing Officer


Michelle is Act-On’s Chief Marketing Officer, and oversees the company’s brand, demand, and customer expansion marketing efforts. Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle). She holds a B.A in Business Administration from the University of Washington.

Gal Josefsberg, Senior Vice President, Technology & Products

Gal is the SVP of Technology and Products at Act-On, focused on building a successful product and team while guiding Act-On through the rapidly evolving world of marketing and sales automation. He was previously the VP Products at Social Chorus, a social marketing and advocacy software vendor, Senior Director, Product Management at Tealeaf Technology, the market leader in customer experience management and the Director of Product Management at Baynote, a leading vendor of recommendation and search optimization software. He received his bachelor’s in computer science from Bryant University and his MBA from Columbia University

Adam Mertz, Senior Director, Product Marketing

Adam has 20+ years as a Product and marketing leader, ranging from leading Customer Marketing and Field Marketing teams, along with Product Marketing teams. He is an expert in B2B marketing strategies that range from the brand side, to the demand and expand parts of the customer journey.