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We are so excited to share with you our vision and roadmap for Adaptive Journeys - just announced last week! As marketers, we often see how our tactics lead to pushing prospects and customers down pre-defined paths. However, we recognize that each customer is unique, as is their path to purchase. Act-On's vision is to empower every one of you to create Adaptive Journeys that are more personalized, 1:1 engagements that leverage machine learning to understand behaviors, preferences and interests of the recipient. This in turn ensures that your customer engagement is more fluid and adaptable, meaning that the message, the timing, and the delivery channel adapts to the customer.
Learn about how we think marketing automation is going to get adaptive.
Watch the webinar to learn more about Act-On's product vision & roadmap.
If you'd like to participate in testing our upcoming Act-On beta product releases, please contact your Customer Success Manager. |
Social Listener now available for all accounts
New multi-tab listener UI allows marketing users to configure and manage multiple streams with ease.
Integrate with Microsoft Dynamics 365
Connect, sync, and display the Act-On sales tools within Dynamics 365 with Act-On’s updated support for Dynamics.
Push Data Studio exports to Box or OneDrive
(Enterprise) Data Studio’s destinations can now export data directly to Box or OneDrive to enable automation when creating reports in a BI tool. |
Ready to take the next step on your learning path? Act-On University is introducing new Instructor-Led Strategy courses. Sign up to learn best practices, tips, and tricks from our Customer Success team to get the most out of Act-On features.
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See how marketing automation has enabled a global manufacturer to increase overall sales and marketing productivity, acquire intelligence the business needed to understand their buyers’ behaviors, and ultimately convert them into satisfied customers.
Read More |
Act-On CEO Andy MacMillan Talks About How Marketing Automation Makes Business Smarter
WALL STREET JOURNAL Business Debate
Read More
5 Marketers Reveal Their Biggest Mistakes
B2B MARKETING
Read More
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Conversion Conference
April 19, 2017 | Rio All-Suites Hotel & Casino | Las Vegas, NV
Register Online |
SiriusDecisions Summit
May 16, 2017 | The Venetian | Las Vegas, CA
Register Online |
B2B Marketing Expo
March 28, 2017 | London, UK
Register Online |
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