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Who are the Beyoncé and Jay-Z of the C-Suite?
You might be asking, what are Beyoncé & Jay-Z doing in our newsletter? Ok, that’s a valid question, but stay with us for a minute. Here at Act-On, we’ve been thinking a lot lately about the converging worlds of marketing and customer success, and how the CMO and CCO need to work more closely together to drive retention and loyalty throughout the customer journey. In fact, we’re leveraging marketing automation as a key enabler to make this happen, with both functions working together on campaigns and programs that drive product adoption, upsell and renewals. In this way, the CCO and the CMO are becoming the new C-Suite power couple – just like Beyoncé and Jay-Z. But for B2B. Yes, really.
Have a look at this recent article in CMS Wire featuring our very own CEO Andy MacMillan, on why he thinks this is the next big thing to tackle in C-Suite alignment. We’d love to hear more from you about how marketing and customer success are coming together in your organization - join the conversation in the Act-On Marketing Masters group on LinkedIn. |
Forms Composer Beta now available in Labs
The new Forms Composer Beta is now available for all users through Act-On Labs! Once enabled, users will be able to create mobile friendly forms using the drag and drop interface they have become familiar with across the rest of the Act-On editors.
New Social Analytics to join Social Publish in Beta
The final piece of Act-On’s new social media marketing tools is now ready to be tested in our closed beta. The new Social Analytics feature will give you a quick glimpse into the following for Facebook, Twitter and LinkedIn:
- Total posts & posts published by network
- Reach by network (followers and fans)
- Total engagement on each network (shares, clicks, replies, etc)
- Optimum engagement times based on previous posts
- Top Twitter posts by clicks
If you are already a part of the Social Publish beta, you do not need to sign up – Social Analytics will be activated in your account.
To get access to the Social Analytics and Social Publish beta, please sign up here. |
| Join us in downtown Chicago, May 9-11 or in Toronto, June 13-15 for three days of intense platform training designed to jumpstart your success and marketing automation strategy. Learn about topics like website prospecting, social media, deploying content, automating the nurture rrocess, and more in this in-person hands-on class. |
Save the Bay Raises Brand Awareness and Community Consciousness with Act-On
With the help of Act-On, non-profit Save the Bay launched a game-changing campaign to promote Bay Day – an event that immersed participants in the beauty of the San Francisco Bay – as a way to garner their support. The campaign increased Save the Bay’s web traffic by 160%, raised almost $80,000, drew in 4,000 new members, and touched nearly 1.7 million residents.
Read the full story |
The End of Stereotyping: Why the Future of Marketing is Adaptive
Digital Marketing Magazine
“Every customer is unique, as is their path to purchase.”
Read More
How Machine Learning Is Transforming Shopping As We Know It
Huffington Post Technology
“Automated marketing software with Adaptive Journeys will permanently change customer journeys of the future.”
Read More
5 U.S. Cities Poised to Become Tech Meccas
Forbes
“Andy MacMillan, CEO of Portland-based Act-On, chose the city because of the neighboring Bay Area, quirky culture, affordable housing, and vibrant city life.”
Read More
“Marketing that isn’t just adaptive, but CASL-compliant as well.”
On April 4, Act-On announced new growth across its Canadian customer base, calling out recent wins and speaking to its measures for managing outreach under CASL (Canada’s Anti-Spam Legislation).
Read More |
| Webinars |
Act-On Product Showcase Wednesday, April 26th, 11am PDT
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| In-Person Events |
E-Marketing Paris April 18-20, 2017
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| IndustryWeek Cleveland May 8-10, 2017 |
| Digimarcon Toronto May 18-19, 2017 |
| SiriusDecisions Las Vegas, NV- May 16-19, 2017 |
| CRM Evolution Washington DC- April 24-26, 2017 |
| APIC 2017 Scottsdale, AZ- April 20-21, 2017 |
| For a complete list of all upcoming events please refer to our events tab on the Act-On website. |
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