Customer Newsletter
Focus On
Leads, Leads, Leads!

It’s what every sales team desperately needs (rightfully so) and what every sales team begs their marketing teams for! We get it. And that is why we’ve created several tools specifically to help the sales user work smarter, not harder. So don’t keep them in the dark on these magical tips and tricks.

Join us on June 28th for a live demo on key features your sales team will love. We’ll be highlighting how they can easily spot new leads with Website Prospector, prioritize those leads by leveraging lead scoring, how lead history can be accessed from any page they’re on – including a LinkedIn profile – and how they can track and receive alerts on emails they send directly from their own email client. The best part...they can leverage these tools without ever logging into Act-On. It’s a sales person's dream!

Reserve your spot for this demo and make sure to extend the invitation to your sales leadership.
Product Updates
Act-On + Evergage: Bringing the Power of Real-Time Personalization to Web and Email

Act-On and Evergage have teamed up to deliver an integrated solution to help you deliver the best possible customer journey experience.

Evergage combines in-depth behavioral analytics and customer data with advanced machine learning to provide the real-time personalization platform you need to understand and interact with each person that visits your website individually, delivering a scalable, more effective, dynamic customer experience.

With Act-On + Evergage, you can:
  • Deliver 1:1 personalized content within email, at the moment the recipient opens the message
  • Personalize web experiences that adapt based on a customer’s email engagement
Learn more about everything Evergage has to offer.


The first feature of Adaptive Forms comes to Act-On

This first feature is part of the new Adaptive Forms vision (as part of the Forms Composer beta) that allows users to hide or show fields and questions within a form – based on visitor interaction within that form. This hide/show functionality uses Act-On’s new conditional rules engine allowing you to easily build forms that work in real-time – using a wide array of validations – to personalize your buyer’s journey.

Get more details on this new Adaptive Forms feature.
Training
Onboard in half the time and get familiar with Act-On in this intense training course. Join us for our New User Boot Camps in the following cities: Roseville, CA, Chicago, IL, and San Mateo, CA! Find out more.

Coming Soon! Keep an eye out for some really cool improvements in the University! Everything from a new learning platform to an enhanced curriculum. We’ve got it for you!
Customer Spotlight
Touchtown, Inc., the leading provider of engagement solutions for senior living communities, used Pardot and Marketo before switching to Act-On, and the change has been highly effective. Act-On has made it easy for Touchtown to create campaigns and track buyer engagement, which has fueled an increase in leads and helped the company retain an astronomical 99.5% of their customers.

Read the full story
In the News
4 Things College Grads Should Never Do at a First Job Fortune
"Don't shy from challenges."

How Human Creativity Plays a Role in AI Venture Beat
"AI...will allow us to be more human."

CRM & Marketing Automation Make Up a Killer Combination CRM Magazine
“The greatest duos always consist of a ying and yang.”
Upcoming Events
Come see Act-On in action at the following events:
SEAT
July 16-17, 2017
i 💙 marketing, an Adaptive Journeys™ Roadshow
August 8th in New York
DMexco
September 12-13, 2017
Digimarcon Toronto
September 13-14, 2017
Technology for Marketing
September 27-28, 2017
For a complete list of all upcoming events please refer to our events tab on the Act-On website