Customer Newsletter
Focus On
Act-On is the Only Marketing Automation Visionary in the Gartner Magic Quadrant

Have you heard the news? We’re thrilled that Act-On has been named the only Visionary in the 2017 Gartner Magic Quadrant for CRM Lead Management! The Visionary placement is based on a combination of completeness of vision and ability to execute – and we’ve been movin’ and shakin’ this year to do just that. The placement is attributed to many things, but among them - how we’re rethinking the future of marketing automation with our Adaptive Journeys™ vision; our robust integration options and stand-alone suite of lead management capabilities; our unique pricing model based on ‘active contacts’ rather than database size; and our unrivaled customer support along with the recent relaunch of Act-On University - an individualized, live and interactive way to learn.

It’s full steam ahead for us as we continue to lead as visionaries and execute for our customers! Feel free to download the report, and please make sure to watch your Inbox for invitations to our monthly product showcase webinars for the latest on releases and marketing automation best practices!
Product Updates
Announcing Engagement Insights - a templated approach to measuring marketing performance with tools you already use today - Google Sheets or Excel. Now you can provide real-time insight on how your audience is engaging, to anyone in your organization, without the hard work of manual configuration and customization.

Special Offer: For a limited time, you can receive Engagement Insights at no cost (a $2400 value)

Sign up today
The State of B2B Marketing Automation
We recently commissioned Econsultancy to examine the State of B2B Marketing Automation and gauge how companies use and value marketing automation. The research looked at the technology’s adoption, sophistication of use cases, and overall effectiveness across B2B companies both in North America and Europe.

Read the report to find out about the journey to Marketing Automation success and top tips for better results with B2B marketing automation.
Training
Marketing Automation Masters Workshop is launching 10/24-10/26! Join our Marketing Automation Strategists in Roseville, CA to dive deeper into marketing automation strategy, and create actionable steps to generate better leads and higher revenue numbers. Register now to save your seat!
Customer Spotlight
bisco achieves nearly 1,400% ROI with Act-On

bisco Industries used Act-On to personalize their buyer’s journey and achieve incredible results, including generating $100,000 in opportunities, increasing conversions by 1,200%, and saving the cost of two full-time employees. Hear the story firsthand from Adam Wong, the company’s Marketing Director, in this new bisco success video.
In the News
Why Your Marketing Automation ROI is in the Lost & Found Forbes
“Get clear on the solution that’s right for you.”

B2B Marketing Automation Challenges, Rewards Businesses PC Mag (reprinted in Fox Business)
“Marketing automation isn’t a set-it-and-forget-it discipline.”

North America More Likely to Adopt MA than Europe Digital Marketing Magazine
“Marketers today face a changing, daunting world.”
Upcoming Events
Come see Act-On in action at the following events:
All About Email Virtual Conference & Expo
September 21, 2017
Technology for Marketing
September 27-28, 2017
i♥marketing | An Adaptive Journeys™ Roadshow London
October 2, 2017
CEB Sales & Marketing Summit
October 17-19, 2017
Internet Summit Raleigh
November 15-16, 2017
For a complete list of all upcoming events please refer to our events tab on the Act-On website.