Act-On recently commissioned a research study with Econsultancy to examine the State of B2B Marketing Automation and look at how companies use and value marketing automation (MA) technology including: Adoption, sophistication of use cases, and overall effectiveness across B2B companies.

In today’s ever-changing, crowded vendor landscape – with fast-multiplying channels – marketers face even bigger challenges to successfully reach, engage with, and nurture buyers, stewarding their journey across the entire lifecycle – from building brand, to driving demand, and expanding customer relationships.

Join Katie Jameson, Act-On’s EMEA marketing manager, on Wednesday 31st January 2018 at 10:00am GMT.

During the webinar, you’ll learn:

  • Information that will help you rethink your current marketing strategies and successfully respond to today’s digitally disrupted world
  • Highlights from our research with Econsultancy including how companies who’ve adopted MA are seeing positive impact on their bottom line and what their expectations vs. reality were.
  • How our customer, Microlise uses MA, the positive results they’ve seen, and we’ll also share actionable tips you can start implementing with your MA right now.

Can’t make it to this webinar? Sign up anyway! A recording and a copy of the slide deck will be sent out to all registrants within two business days of the event.

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