Focus On
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Delivering Product Innovation
At Act-On, we have always put customers and customer satisfaction at the forefront of our business. As the new CEO, I am focused on making investments designed to do just that. The recent changes to our organization, and our renewed commitment to both our engineering and product organizations will allow us to accelerate our roadmap and deliver more robust capabilities within our adaptive marketing platform.
Most importantly, our goal is to ensure that every day we continue to provide each of our customers with exceptional products and services that you have come to expect from us as you grow your business.
We look forward to 2018 and continuing to earn your business and trust as a valued customer.
Kate Johnson
CEO
Read the Press Release.
Product Updates
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Customer Spotlight
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New Year, New Features
In case you missed it, last week’s release contained a number of exciting enhancements that were all driven based on customer requests and feedback. Just a few of the highlights are:
- Content Catalog now has form templates using the new Labs Forms composer
- Automatically convert your classic forms to the new Labs Forms composer
- Enhanced Google Analytics integration with email composer
- ….and more!
Stay tuned for the upcoming Product Showcase webinar to hear directly from the Act-On Product Team about these new features. Read the Release Notes
Avery Dennison Uses Act-On to Streamline Operations and Enhance Lead Nurturing
Avery Dennison is a global manufacturer with nearly 50 websites and more than 25,000 employees worldwide. By switching to Act-On’s federated model and leveraging the platform’s automated programs, the company:
- Reduced licensing costs by 37%
- Increased email open rates by 3x
- Optimized usage across all their business units
Act-On University
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The University continues to bring you live video training sessions. Come see our plucky trainers charmingly stumble through the following topics:
Feb. 1st: Custom Touch Points
Feb. 2nd: Posting to Act-On from External Forms
Feb. 22nd: Multiple Score Sheets
Visit here to see all current offerings!!
Webinars
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Increase Your Website Conversions: Using multiple tracking strategies to convert website visitors
Jan. 25th at 10 am PST
Qualify Your Leads with Nurture Marketing: Using automated nurture strategies to see better and more qualified leads
Feb. 8th at 10 am PST
Hot Off the Press
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Act-On makes marketing more manageable and effective with the latest release of Adaptive Forms™, Local Sending, and Transactional Sending. Read the press release here. Check out the PC Magazine article here.
GDPR Updates
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Need a one-stop-shop for all things GDPR? Check out our GDPR Hub, including our recently updated FAQ.
https://www.act-on.com/resources/gdpr/
Got a question about how to prepare for GDPR? Post it out the ‘Privacy and Compliance’ group in the Act-On Community, and get answers from fellow marketers and our internal GDPR experts. https://community.act-on.com/home
Act-On has a passion for helping marketers, do the best work of their career. As a mark of our innovation, we've created the only workspace that powers the customer experience from end-to-end. Our technology enables marketers to drive better business outcomes.
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