March 2018 - Marketing Insights Made Actionable
Using Act-On to Manage Consent for GDPR
Are you ready for the General Data Protection Regulation (GDPR)? The GDPR goes into effect May 25, 2018 and impacts all organizations doing business with residents of the European Union. This new legislation significantly narrows the definition of consent. To help navigate these new rules, we've created a guide with instructions for using Act-On to comply with the various aspects of the GDPR's consent requirements.
"Using Act-On to Manage Consent for GDPR" provides information on the legislation and its consent requirements, and explains how to use Act-On to:
- Capture Consent for Web Tracking
- Capture Consent through Double Opt-in
- Manage Withdrawals from Your Database
| VIEW GUIDE |
For more resources, visit Act-On's GDPR hub.
Product Updates
Have you seen Dynamic Form Sections?
Dynamic Sections are an exciting addition to the new forms composer that let you create progressive profiling rules to not only help increase conversions, but help you collect better customer data over time.
Simply add a Dynamic Section to your form, specify how many fields you want to show at one time, and you’re off.
Customer Spotlight
The PGA of America Breaks Ticket Sales Records with Act-On
The PGA of America used Act-On + Microsoft Dynamics to launch their PGA Championship campaign and the results were phenomenal:
- 75% email open rates
- 70% conversion rates
- Record-breaking ticket sales 10 months before the event
With Act-On, the PGA is also running campaigns 3x faster and more deeply engaging over a million fans.
Act-On University
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The University is a great resource for tips, tricks, and training options. Leverage Act-On University to up your game and improve your Act-On marketing automation skills.
New User Boot Camps
Act-On’s New User Boot Camp is a hands-on experience geared to help you implement – and see return on – your Act-On account in record time. Attendees learn how to fully leverage the Act-On platform and set the foundation for marketing automation success. New User Boot Camp covers basic marketing strategy, complemented by step-by-step walk-throughs of key Act-On features.
New Users: Discover upcoming dates and locations.
Webinars
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Ask Act-On About...Targeted Audience Nurture Tracks
Tune in March 21st as we discuss how to create targeted audience nurture tracks with Act-On's automated programs and adaptive segmentation.
March 21st at 8:30 am PDT
| REGISTER NOW |
Maximizing Marketing Success in the Era of GDPR
Join Act-On on April 16th for an overview of key GDPR provisions, the top 5 critical actions you need to take NOW to be compliant, and the crucial role your digital demand gen engine will play in meeting the regulations.
April 16th at 7:00 am PDT
| REGISTER NOW |
Have you joined the Act-On Community yet? Designed and built just for you, our valued customers, it's the perfect place for knowledge exchange, content curation, idea incubation and professional networking.
What are you waiting for?
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