Segmentation is the secret sauce that helps you make your email messages personal and relevant to your unique audiences, boosting prospect engagement and increasing conversion.

A good lead scoring system increases marketing’s ability to pass qualified leads to sales, and helps sales focus time and effort on the most likely buyers.

Join us Monday, June 11th at 9:00 am PT when Act-On resident experts, Robert Kohnke and Max Spector will share an overview of how these key components fit into your overall marketing strategy and provide a how-to tutorial with best practices for success.

We'll save plenty of time for your questions during the live Q&A.

Meet your presenters:

Robert Kohnke, Marketing Automation Specialist

As a former Technical Solutions Engineer, Robert brings an in-depth technical understanding of Act-On to Act-On’s own marketing team. He focuses on marketing best practices and strategies, to keep Act-On at the top of its own game. When he's not devouring leading edge marketing information, you can find Robert hunting for the abundant and elusive Tardigrade.

Max Spector, Senior Product Manager

As a Product Manager at Act-On, Max bounces between working to understand the digital marketing initiatives of customers and designing enhancements and new features to support customer initiatives with engineering and internal stakeholders. This agile back and forth in a collaborative environment is what gets Max excited each day. In his spare time, Max brews beer, goes rowing on the Willamette river, and joyously resurrects his childhood toys with his two sons.