webinar archive

Automation Essentials Series

Sales & Marketing Alignment

In this webinar, we examine how to bridge the gap between marketing and sales by combining key processes with technology to improve marketing return on investment (ROI), sales productivity, and most importantly, top-line growth.

In this webinar we cover:

  • Strategic steps to ensure a clear lead and customer management process that both teams agree to and abide by
  • What marketing automation can do to help facilitate alignment by building trust to close better deals, faster
  • Real-world use cases that demonstrate the benefits of developing a healthy lead management process

With Act-On's Marketing Automation System You Can

Increase both lead quality and quantity with improved nurturing workflows and easy automated program setup.

Lower total cost overhead; save both time and resources in campaign development & execution.

Accelerate sales cycles and increase revenue with a streamlined lead to revenue process.

“Act-On is easy to use and its personalization, segmenting, and reporting features are all top notch.”

Heather Burford

Marketing Manager - Universal Funding Corporation

US: +1-(877)-530-1555 | UK: +44 1189 485610