In this webinar, we examine how to bridge the gap between marketing and sales by combining key processes with technology to improve marketing return on investment (ROI), sales productivity, and most importantly, top-line growth.
In this webinar we cover:
Strategic steps to ensure a clear lead and customer management process that both teams agree to and abide by
What marketing automation can do to help facilitate alignment by building trust to close better deals, faster
Real-world use cases that demonstrate the benefits of developing a healthy lead management process
With Act-On's Marketing Automation System You Can
Increase both lead quality and quantity with improved nurturing workflows and easy automated program setup.
Lower total cost overhead; save both time and resources in campaign development & execution.
Accelerate sales cycles and increase revenue with a streamlined lead to revenue process.
“Act-On is easy to use and its personalization, segmenting, and reporting features are all top notch.”