Automation Essentials Series

Sales & Marketing Alignment

In this webinar, we examine how to bridge the gap between marketing and sales by combining key processes with technology to improve marketing return on investment (ROI), sales productivity, and most importantly, top-line growth.

In this webinar we cover:

Strategic steps to ensure a clear lead and customer management process that both teams agree to and abide by
What marketing automation can do to help facilitate alignment by building trust to close better deals, faster
Real-world use cases that demonstrate the benefits of developing a healthy lead management process