Have you met the new Act-On?

Recently, we shared a new vision to help marketers like you expand your automation efforts beyond traditional lead management to encompass the entire customer lifecycle. To support this growth marketing automation vision, we announced a suite of feature enhancements and roadmap plans designed to help you further grow your business, deliver awesome brand experiences, and engage around your unique offerings.

We also unveiled a modern new look and website to better represent the challenges marketers face today and how Act-On's growth marketing platform is purpose built to solve them. 

Here's what we announced at launch

Transactional Emails (LIVE): Rapidly deliver critical, non-commercial communications to exceed the expectations of customers who live in a real-time world. Example use cases: Auto-responders; Order confirmations & receipts; Account & password reset

Interactive Reporting (LIVE): Redesigned and highly interactive reporting in Act-On enables you to better visualize, share, and dig deeper into your campaign and program analytics to identify patterns of success and optimize performance.

Enhanced Content Creation Tools (LIVE): Create, upload, and edit all your digital assets, including landing pages, forms, and emails, more efficiently within the Act-On platform, making content management and deployment simpler and faster.

Zapier Partnership (LIVE): Did you know that you can use Zapier to connect Act-On to systems that don’t have a built-in integration? Whether you’re already using Zapier or are interested in setting it up, we are offering one-on-one consultations at no cost to help you get the most from our platform. Get in touch if you’re interested.

Event Triggered Emailing (Beta): Send real-time, user-specific messaging based on individual consumer interactions with any third-party system — reinforce enhanced brand experiences with better and perfectly timed communications and engagement. Example use cases: Welcome/Account creation emails; Product inventory updates; Milestone emails (anniversaries, birthdays, etc.)

SMS Messaging (Recruiting for Beta):Use new mobile messaging capabilities to connect with audiences on their preferred channel, improving both customer brand experiences and your operational workflows. Example use cases: Purchase confirmations; Service and appointment reminders; Opt-in marketing promotions (rewards and coupons). We're actively recruiting participants for the beta program for our SMS feature. There are still a few spots available! If you're interested, please reach out to your Account Manager.

COMING SOON

Improvements to the Navigation Menu:
We know you rely on side navigation and search to find your way around the Act-On application. We’re making improvements to the navigation menu and wanted to give you a heads-up of the upcoming changes. Learn more.

RLH Corporation Leverages Act-On to Improve Brand Loyalty

Each month, we want to share and inspire you with stories of what your peers are achieving with Act-On. This month we showcase Red Lion Hotels (RLH Corporation) and how they're using Act-On to deliver high-performing automated programs that provide customers with compelling and scalable welcome experiences. In addition, they are using the platform to develop and execute loyalty and rewards programs at more than 1,000 hotels across eight affiliate brands. All of these messages are based on advanced segmentation and event triggers that allow RLH to deliver highly targeted and relevant messages that cut through the noise of the inbox, avoid the spam filter, and deliver real value to their clientele. 

To hear more about how they did it directly from Whitney at RLH, watch the on-demand webinar, How to Create Customer Experiences that Matter.

Customer Spotlight Featuring American Endowment Foundation
Executing Modern Content Strategies at Scale
Thursday, July 23, 2020 at 9:00 am PDT
We'll hear from AEF's VP of Marketing, Eric Kinaitis about how AEF is using Act-On's growth marketing platform to create and elevate a holistic content marketing strategy at scale that fuels their entire multi-channel approach.

On-Demand - Product Showcase Webinar
Previously recorded
Hear from Act-On's top Product and Marketing executives to learn about our growth marketing strategic vision, new releases and roadmap plans. They share exciting announcements about how we’re making our platform easier to use, more powerful, and more effective for customers.

Weekly Power Up Trainings

Need a refresher on Act-On features? Back by popular demand, these weekly trainings focus on specific features in the Act-On platform. Join one of our FREE weekly Training Power-Up sessions for a quick crash course.  

New User Boot Camp Training

Is one of your goals to refresh your skills or onboard new team members?
We can help! Join one of our virtual Boot Camps to get up to speed fast.

Read our eBook to better understand why now is the time for a growth marketing strategy.

As one of the original marketing automation pioneers, we are excited to share our next chapter with you.

This newsletter was built in Act-On and delivered to you using Adaptive Send. Coincidence you are seeing this?  We think not.