Unleash a World of Possibilities with Our Growth Marketing Platform

Thank you for your enthusiasm around our recent re-launch! We received a ton of positive feedback and are super excited to share the possibilities available to you with Act-On’s growth marketing platform.

Check out the product updates below to see what’s new and what’s right around the corner!

LIVE now!

New In-Product Navigation: You may have noticed that your Act-On instance looks a bit different. We’ve updated the top and left side navigation with new iconography that more accurately reflects functionality in the product and is more intuitive to users whether novice or experienced. This is part of an ongoing effort to make Act-On even more user friendly and accessible, and there are many more changes coming in the near future. Let us know what you think! 

Act-On is Now a Silver Partner with Zapier: What does this mean for you? It opens up a world of marketing and sales application opportunities. With Zapier as an integration facilitator, you can capture EventBright registrations for your Act-On lists, send Twillo SMS messages to Act-On contacts in your automated programs, add Shopify customers to your Act-On lists, send Act-On templated invites through Calendly, and exchange dynamic data as you expand your martech capabilities. And that’s just the tip of the iceberg! With hundreds of available applications to work with, you can extend your marketing engagements to wherever your customers live and breathe. 

Live this month

Transactional Event Triggered Email and SMS features are in Beta and available to start using now via Act-On's Early Access Program. Customers participating are super engaged and seeing great value.

Transactional Event Triggered Email: Sometimes, you want to reach your customers in a hurry to acknowledge a purchase, to update a password, to confirm a change in their account or alert them to an unexpected delay in deliveries. With event-triggered emailing, you can send 1:1, time-sensitive messages to your customers directly through Act-On. By centralizing all of your emailing activities in Act-On - both promotional and transactional - you can ensure your customers get consistent brand and communications experiences, track engagement, and consolidate lists and activities in one place.

SMS Messaging: Increasingly seen as the next big channel for marketing to and communicating with prospects and customers, SMS messaging is coming soon to Act-On. With a greater than 95% open rate within moments of arrival, SMS messages are effective and timely. And when integrated into your Act-On automated programs, scoring and tracking, they are a great method for communicating through both transactional and promotional in-the-moment marketing.

Cast Your Vote for Potential New Features

We'd love your feedback!
As part of our effort to enhance our multi-channel capabilities, we're evaluating adding on-site messaging (pop-up, banner, in-line personalized engagement messages on web properties for anonymous and return visitors) and chat (opportunity for site visitors to chat with sales or support teams).

If you're interested in either of these features or would like to provide feedback, please submit the Early Access Program form and we'll be in touch.

AEF Executes and Scales Modern Customer and Content Marketing Strategies

Each month, we aim to inspire you with stories of what your peers are achieving with Act-On. This month we showcase the American Endowment Foundation (AEF) and how they're seeing tremendous success using Act-On to deliver and scale high-performing customer communications and content marketing. These coordinated efforts continue to increase brand awareness and generate hundreds of quality leads for the organization each month. And by tracking, measuring, and analyzing their progress within Act-On, AEF is able to continually improve in real-time and provide accurate and actionable reporting to key stakeholders. As a result, the annual funds continue to grow by double-digits. 

To hear more about how they did it directly from Eric Kinaitis at AEF, watch the on-demand webinar, Executing Modern Content Strategies at Scale.

Do you want to share your success story with Act-On?
Contact us! 

Growth Marketing Essentials:
Go Beyond the Lead - From Funnel to Lifecycle Marketing
Thursday, August 13, 2020 at 9:00 am PDT (30 min)
Join us for the first episode of this new series as we explore the necessary shift from funnel marketing to lifecycle marketing — which maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.

Weekly Power Up Trainings

Need a refresher on Act-On features? Back by popular demand, these weekly trainings focus on specific features in the Act-On platform. Join one of our FREE weekly Training Power-Up sessions for a quick crash course.  

New User Boot Camp Training

Is one of your goals to refresh your skills or onboard new team members?
We can help! Join one of our virtual Boot Camps to get up to speed fast.

Read this eBook to learn how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

Don't miss this great blog from our Deliverability team that examines a number of best practices for email marketing success with Gmail as well as how to increase inboxing and engagement. 

Generating Campaign Performance Reports in Act-On

Act-On campaigns can be created for reporting purposes. This feature allows you to create an aggregate report of all assets from Act-On based on your individual campaigns. In fact, I have an Act-On campaign associated with these customer newsletters. It allows me to easily track and report on individual and aggregate performance and engagement from month to month, quarter to quarter, or for the entire year. 

Earned media, whether it be SEO, word-of-mouth, 3rd party reviews, testimonials, or PR is worth its weight in gold and should be part of a holistic marketing strategy. 

In fact, from one marketer to another, we’d love for you to post a review of Act-On on G2Crowd. We'll be sure to send you a thank you!

This newsletter was built in Act-On and delivered to you using Adaptive Send. Coincidence you are seeing this?  We think not.