Transactional Event Triggered Email is LIVE

Sometimes, you need to reach your customers in a hurry to acknowledge a purchase, update a password, confirm a change in their account, or alert them to an unexpected delay in services. Act-On’s event-triggered email functionality allows you to send branded, 1:1, time-sensitive and automated messages to customers when immediate alerts are necessary. And, it's now LIVE!

Learn more and watch the "How it works" videos for common use cases, like password reset, purchase confirmations, and status updates.

Automated Journey Builder Coming Soon

Automated Journey Builder: Create Visual Workflows for Your Act-On Automated Programs
Check out the customer-only sneak peek of this new feature that significantly enhances the user experience and interface for building automated programs in Act-On. Our all-new Automated Journey Builder will deliver a more interactive, dynamic, and flexible design experience while expanding a marketer’s ability to engage across channels, touch points, and outcomes.

Goose Digital Leverages Act-On to Inform and Improve Prospect and Customer Engagement

Each month, we aim to inspire you with stories of what your peers are achieving with growth marketing automation. This month we showcase Act-On customer and partner, Goose Digital. Read the success story to learn how Goose is using Act-On across the entire customer lifecycle and how Act-On’s seamless integration with Salesforce helps their marketing team deliver automated buyer journeys that attract and nurture new prospects and delight existing customers.  

Do you want to share your success story with Act-On?
Contact us! 

Growth Marketing Essentials
Reduce Churn and Increase Revenue

On-Demand Webinar
With over 1,000 registrants, you don't want to miss this HOT TOPIC webinar. Watch the replay to gain valuable insights from our head of marketing, David Greenberg and special guest and Act-On customer, Cara Frank from Simpleview as they explore:

• How modern marketing has evolved beyond the traditional funnel
• Engagement and behavior tracking tactics at every lifecycle stage using marketing automation 
• Strategies to properly welcome, onboard, and support new customers for sustained success 
• A real-world customer use case from Simpleview demonstrating an effective lifecycle marketing approach 
  

Weekly Power Up Trainings

Need a refresher on Act-On features? Back by popular demand, these weekly trainings focus on specific features in the Act-On platform. Join one of our FREE weekly Training Power-Up sessions for a quick crash course.  

New User Boot Camp Training

Is one of your goals to refresh your skills or onboard new team members?
We can help! Join one of our virtual Boot Camps to get up to speed fast.

Read this blog to learn the difference between transactional and event-triggered email and how you can use both to improve the customer experience. 

This blog from our Deliverability team that examines how sending welcome messages to new customers is the sort of low hanging fruit that provides a major return with minimal effort. 

Campaign Playbook: Create a Double Opt-In

Learn how to create a double opt-in process to improve the quality of lists, increasing deliverability of messages and lowering the chances for complete opt-outs. This playbook walks you through the steps to set up double opt-in with Act-On.  

Earned media, whether it be SEO, word-of-mouth, 3rd party reviews, testimonials, or PR is worth its weight in gold and should be part of a holistic marketing strategy. 

In fact, from one marketer to another, we’d love for you to post a review of Act-On on G2. Pretty please? We'll be sure to send you a thank you!

This newsletter was built in Act-On and delivered to you using Adaptive Send. Coincidence you are seeing this?  We think not.