Act-On Power-Up


B2B Deliverability -
Strategy & Best Practices

In this session, Deliverability Consultants Brandon Blair and Travis Wetherbee explore all things B2B, including...

  • Foolproof strategies for increasing inbox placement and avoiding blocklists
  • The major hurdles marketers see in B2B email marketing and a gameplan to overcome them
  • Why the traditional batch-and-blast method doesn't work and the recipe for recovering from low deliverability

Ready for more?

Excited to learn more about deliverability? We've curated a collection of articles, success guides, and campaign playbooks to help you further deepen your deliverability knowledge.

  • Top 5 Tips to Design Email that Looks Great on Any Device
    Designing mobile-friendly or responsive email templates is a challenge, but it doesn't have to be difficult. You may find that a message shows perfectly on one screen yet looks completely different on another. Here we uncover the best practices for responsive email design.
  • Best Practices for Managing List Data
    In the email world, emails and the associated contact and profile information is the data most marketers, sales teams, and senders are concerned with. Evaluating how good your data is can play an important role in deciding what to do with data before ever hitting the send button.
  • Testing and Optimizing Your Emails
    As our target audiences and the world around them evolves, it is our job to figure out the most effective way to reach them and how to speak their language. What doesn’t work one week may be what resonates best with our audience at another time. This ebook will guide you through key testing and optimization concepts.