Act-On Power-Up


List Maintenance:
Setting Your Year Up for Success

Have big marketing plans for 2023? Yeah, we do too! But as a marketer, you also know your plans are only as good as your foundation. We’re talking about your data and making sure all your amazing prospects and customers get the right messages at the right time this year. And, of course, preventing messages from getting sucked into the dreaded "black hole” of marketing (aka deliverability issues).

Join deliverability consultants Matthew Volkman and Travis Wetherbee for a powerful webinar about fixing your largest data hygiene and list maintenace challenges. In this on-demand replay, you’ll learn how to…  

  • Quickly scrub old addresses collecting dust on your lists
  • Create a proactive versus reactive list maintenance schedule to improve data hygiene
  • Manage your email bounces more effectively so you can improve marketing results

...and more!

Any questions?

Contact Matthew and Travis with any list maintenance or data hygiene questions!

Email Matthew & Travis

Ready for more?

  • Email Deliverability: It’s Time to Let Go of Stale Data
    Your email deliverability in today’s email environment relies on your sender reputation. Setting up a sunset policy and cleaning your database of cold records is one of the most powerful ways to improve your reputation and the ROI from your email programs. Read more about developing a sunset policy that works for you and your audience.
  • How Clean Data Impacts Better Email Deliverability
    You can ensure low bounce rates and consistent deliverability by managing and updating your email addresses frequently throughout the year. This blog from Act-On's Manager of Deliverability, Brian Willis discusses how clean data impacts email deliverability and how you can verify and validate your email marketing lists.
  • How to Grow Your Email Marketing List
    Step away from the purchased marketing list! Your contact lists are your most valuable and powerful marketing asset, so you need them to be clean, accurate, and effective. Learn three ways to grow your email marketing lists in this blog.
  • Deliverability 101 - Improving Deliverability With Quality Data and Email Hygiene
    In this eBook from our deliverability series, we will discuss how quality data and email hygiene can improve your deliverability. Checking the validity of your emails and understanding where and how to collect your data are important to consider when ensuring proper inbox placement.
  • Requesting a List Cleanse or Validation
    Act-On has partnered with NeverBounce to provide you with the highest quality solutions to clean and validate your email marketing mailing lists. NeverBounce is an email quality expert delivering the industry's most comprehensive email hygiene and validation solutions. Read more about requesting a list cleanse!
  • Scrubbing Opt-Outs, Bounces, and Spam Complaints from a List
    When a contact opts out, hard bounces, or files a spam complaint from one of the email messages sent from your Act-On account, Act-On will ensure that is automatically suppressed from future mailings. However, it is a best practice to periodically remove these email addresses from your lists to keep your data and message reporting clean. Learm the steps to remove bounces and opt-outs from your list here!