Act-On Power-Up


Maximizing Engagement:
Advanced Strategies for Targeting Your Audience

Tired of your emails getting lost in the virtual abyss?

Join Deliverability experts Alex Cunningham and Tayler Donti as they provide you with the tools to take control of your email deliverability and get your messages in front of the right people. 

  • Segment your marketing list to send targeted, relevant messages to your audience
  • Implement tactics to increase the visibility of your emails, like A/B testing to optimize subject lines, email content, and send times for maximum engagement
  • Keep an eye on industry trends and adjust your inbox strategy to stay ahead of the curve

...and more!

Any questions?

Contact Alex and Tayler with any contact engagement questions!

Email Alex & Tayler

Ready for more?

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    With so many blocklists out there, being listed is usually a question of when and not if for most marketers. To put it bluntly: blocklists happen. So which ones should you most be concerned about, and, more importantly, how can you stay off them?
  • Best Practices For Successful Email Marketing With Gmail
    Gmail is the proverbial 800-pound gorilla resting on the back of the modern email marketer. This blog examines numerous best practices for email marketing success with Gmail and discusses how to increase inboxing and engagement.
  • Why Email Authentication Is Important
    The better we authenticate our emails, the better we inbox. The better we inbox, the more conversions we create. This article covers two ways for you to authenticate your email: SPF and DKIM.
  • Subject Lines That Will Make Your Open Rates Sing
    A catchy, compelling subject line is only the first step toward helping your audience embark on a path toward discovering more about your brand, but it’s a very important one. Follow these best practices to make sure your recipients notice and click on your next email!
  • What is my Sender Reputation?
    Maintaining a good reputation is absolutely critical to ensuring the deliverability of your emails. Although a poor reputation can be repaired, it is easily preventable, and you should always follow best practices by maintaining quality data and keeping your audience engaged to help protect your reputation. Read more about protecting and improving your email reputation!
  • Why is My Email Going to Spam?
    Sender domain reputation, missing technical setup for sender authentication, sending to unengaged contacts, and sending to cold marketing lists are all common reasons email can be filtered out of the inbox and into spam. Read more about the importance of SPF and DKIM, why you should stop sending to unengaged contacts, and why you should be protecting - or start rebuilding - your reputation now.