Act-On Power-Up


The Beacon: Your Path to Data-Driven Success

It’s no secret that in the face of third-party regulation and blocking, first-party customer data has become king — but once you have that data, do you know how to use it?

Join Act-On insider and Solutions Consultant Mike Felix as he shares the secrets to take your email marketing strategy to the next level with Act-On’s Beacon and transform your data into a customer journey powerhouse. You'll...

  • Gain a comprehensive understanding of the Beacon and its pivotal role in your marketing automation strategy
  • Explore the distinctions between the Beacon and Google Analytics, empowering you to make informed decisions for your business
  • Harness the power of data to effectively differentiate between browsers and hot prospects, and learn how Act-On can optimize your handling of these two lead types

...and more!

Any questions?

Contact Mike with any Beacon questions!

Email Mike

Ready for more?

  • 4 Ways To Implement Marketing Automation Data
    As a B2B marketer, obtaining first-party customer data should be a top priority, especially with the regulation and blocking of third-party data sources by tech giants. But don't stop there! To truly enhance the customer journey and drive conversions, it's crucial to put that data to use through marketing automation. Here are four ways to do just that and boost your marketing strategy.
  • How To Use Data To Inform And Improve Your Customer Journey
    Examining your data through the customer journey perspective allows you to improve critical touchpoints for your audience. Organizations with customer journey maps are twice as likely to outperform competitors. Read more about how to use data to create a personalized customer journey.
  • Dynamic Website Personalization: How To Use It Successfully
    A website personalization strategy is necessary for the best results from personalization solutions. Learn how to implement and use website personalization effectively and reap its benefits.
  • Guide to Installing the Beacon Code Maximize the potential of your website data with Act-On's Beacon code. Use it to send targeted marketing and sales alerts, segment website visitors, and more. Add the Beacon code to your website with the help of this article, which covers the various methods available and helps you choose the best option for you.
  • Add the Beacon Code to Your Website to Track Visitors
    Use Act-On's Beacon to identify visitors and track their behavior on your web properties. This data powers segmentation and reports, and enhances your view of contact engagement. Follow this guide to add the Beacon code to your website using Javascript.
  • Beacon Tracking Mode Details
    The Beacon is a must-have for any marketer looking to get the most out of their website data. From the Website Prospector report to behavior segmentation and personalization, the Beacon has you covered. Plus, you can choose the cookie mode that works best for your privacy needs and user experience. Click here to learn more about the Beacon and how to use it to power your marketing efforts.