LIVE WEBINAR

The Spice of Lifecycle Marketing: How to Add More Flavor to the Customer Journey

Bland, one-size-fits all messages aren't enough to get prospects and customers to bite. Today's customers have refined palettes: they expect more from your marketing.

It’s time to toss that bad batch (and blast approach) and start from scratch with a new approach to the customer lifecycle. Keep customers coming back for every dish on the marketing menu, with smart and effective programs that leave them satiated (and generate higher customer lifetime value).

Join Act-On’s seasoned experts, Director of Demand Generation, Dom Catabay, and Senior Customer Marketing Manager, Jennifer Blanco, as they share the recipe for re-igniting the full customer journey from appetizer to dessert.

What we’ll cover:  

• Tips for getting the most from your sous chefs in: sales, account management, and marketing
• Applying the ‘Get, Keep, Grow’ recipe for your business to create a consistent experience throughout the customer’s lifecycle
• Understanding your customer journey and ICPs to create better segmentation and more flavorful experiences
• Providing quick service to prospects and customers by utilizing the latest kitchen gadgets, including AI, dynamic content, automated journeys, lead scoring and more  

Presented by: 

Dom Catabay 
Director of Demand Generation at Act-On

Professionally, he is most excited about using data to drive high-growth marketing programs through the entire funnel -- awareness to revenue -- across a healthy mix of inbound & outbound channels. He's passionate about driving revenue growth, health and fitness, traveling the world, video games, and tech.

Jennifer Blanco
Sr. Customer Marketing Manager at Act-On

She is a dedicated customer advocate who turned her passion for the customer journey into a career. Jennifer also sits on the University of Oregon Portland chapter alumni board, where she organizes networking activities for recent alumni.