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Act-On is Visionary in the 2018 Gartner Magic Quadrant for CRM Lead Management

We've done it again! Act-On continues to be recognized for our adaptive marketing vision. We have been named Visionary for two years in a row in the new Gartner Magic Quadrant. Act-On's adaptive marketing vision adds an intelligence layer that predicts, adapts, and responds to the way each customer wants and expects to be engaged. Our commitment to adaptive will help better serve us customers to:

  • Spark better inbound and outbound marketing
  • Enable a tighter alignment with sales
  • Turn customers' data into applicable substance

Download the latest report from Gartner to learn more! 

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Act-On.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for CRM Lead Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, September 12, 2018

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With Act-On's Marketing Automation System You Can

Increase both lead quality and quantity with improved nurturing workflows and easy automated program setup.

Benefit from ease of use and time to value; 89% of customers launch first campaign in just 2-6 weeks.

Lower total cost overhead; save both time and resources in campaign development & execution.

Accelerate sales cycles and increase revenue with a streamlined lead to revenue process.

“Act-On gives us better visibility with analytics and reporting, makes it easier to track campaigns, and management really likes the daily website visitor report!”

—Lou Childs, Marketing Director, Delta Data Software


“Act-On is helpful and well thought-out marketing automation platform. It's given us better visibility into how prospects engage with our content.” 

Charles Rich, Vice President, Nastel Technologies Inc.

Trusted By Over 4,800 Top Marketers Worldwide

Visionary in 2017 and 2018 Gartner Magic Quadrant for CRM Lead Management.

*Leader in 2016 Forrester Wave for Lead to Revenue Management (L2RM)