The future of demand creation is already here, but are you benefiting from it?
Organizations must challenge myths that exist about what it takes to deliver effective demand creation in times of intense technology innovation and increasingly challenging buyer expectations. Old assumptions about where demand creation stands on the journey to best-in-class no longer apply – it’s time to broaden the scope of demand creation.
Join us on May 22nd at 8:00 am PDT / 11:00 AM EST as SiriusDecisions analyst Jonathan Tam and Act-On Product Marketing manager Cheri MacFarlane debunk 3 common demand generation myths. In this session, we’ll share the data and proof points that demand leaders need to challenge key myths in today's environment.
Can’t make it to this webinar? Sign up anyway! A recording and a copy of the slide deck will be sent out to all registrants within two business days of the event.
Meet your presenters:
Jonathan Tam, Research Director, Demand Creation Strategies
Jon came to SiriusDecisions from Catalent Pharma Solutions, a pharmaceutical manufacturing organization, where he was a SiriusDecisions client for more than two years. In his role as director of global digital and direct marketing, Jon built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer's journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness ahead of the company's IPO in 2014.
Cheri MacFarlane, Product Marketing Manager
Cheri is an experienced product management and marketing professional with a proven track record in developing, and delivering on high-end product and marketing projects. Most recently as a collaborative Go-to-Market transformation effort she successfully re-priced, packaged, branded and launched lending solutions resulting in over $110 million in booked contracts. Her career has centered around delivering on company plans and initiatives, leveraging researched, quantitative insights into actionable recommendations leading to revenue growth.
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