Act-On Webinar:

Effective Content Strategies to Attract More Prospects

An effective content strategy is a cornerstone of your team’s demand generation program. In fact, according to Demand Metric, content marketing costs 62% less than traditional marketing and generates about three times the ROI. 

Content creates interest, fosters engagement, and authentically attracts the right prospects to your brand. And when it's closely aligned with your demand generation programs, your prospects receive valuable, personalized journeys. Join us and our friends at ZoomInfo to learn more!

Learn how to use your content to:

• Attract high quality prospects to your brand 
• Activate and accelerate your demand generation strategy
• Increase conversions across your website
• Personalize the buyer journey

Can’t attend the LIVE session? Register anyways and we’ll send you the on-demand recording. 

Presenters

Maia Wells

Sr. Content Strategist, Marketing

Act-On Software

Guy Hudson

Marketing Program Manager

ZoomInfo