Act-On’s Growth Marketing Essentials Webinar Series examines how growth marketing automation can help you go beyond traditional lead and funnel management to drive persistent business growth and long-term value.
Historically, the traditional funnel functioned as a practical basis for growing businesses. However, with all the resources available to prospective customers, 68% of them leave if they perceive you are indifferent toward them. Gone are the days of just attracting, capturing, and closing the deal, which means developing an immersive and engaging lifecycle marketing strategy is a must.
This webinar will cover:
Together we’ll explore the necessary shift from funnel marketing to lifecycle marketing — which maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.
Presenters
David Greenberg
SVP Marketing
Act-On
Loren Johnson
Director Product Marketing
Act-On
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