Growth Marketing Essentials:

How to Extend the Customer Lifecycle

Act-On’s Growth Marketing Essentials Webinar Series examines how growth marketing automation can help you go beyond traditional lead and funnel management to drive long-term value.

Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator. 

In this webinar we’ll explore:

  • How to turn your customers into advocates with marketing automation 
  • Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests
  • Real-life examples of programs that engage around your product and service offerings 
  • Ways to expand your relationships with brand advocates, such as partner programs and more! 


Sarah Moore

Sr. Manager  of Customer Marketing

Act-On Software

Loren Johnson

Director of Product Marketing

Act-On Software