The demands on today’s marketers extend beyond traditional lead management. Modern marketers are expected to engage consumers through growth marketing strategies that maximize the full customer lifecycle and consistently deliver great customer experiences.
Join us as we talk to Act-On customer, Whitney Swales, of RLH Corporation and learn how her marketing team is using Act-On’s platform to deliver and scale automated welcome, loyalty, and transactional campaigns to individual guests at 1,000 unique properties across 8 unique brands.
Presenters
Whitney Swales
VP of Guest Loyalty
Sarah Moore
Senior Customer Marketing Manager
Jennifer Bader
Senior Marketing Specialist
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