Act-On Ranked as the Global Leader in the 2018 Research in Action Matrix for Marketing Lead Management

Act-On continues to be recognized for our innovative marketing automation platform. We were recently recognized as a global leader in Research in Action’s Vendor Selection Matrix for Marketing Lead Management SaaS and Software report.

After surveying 1,500 business users across the globe, the report, led by Forrester veteran Peter O’Neill, positioned Act-On as the leader among the top 20 vendors in Marketing Lead Management. Act-On stood out for its innovation, fair pricing, and adjacent market integrations. And thanks to our renowned customer service and onboarding support, Act-On also received the highest score for customer satisfaction.

With 72% of respondents planning to invest in technology to help their marketing lead management, we at Act-On are here to help them get the most out of their investment. We are committed to helping marketing and sales align as they partner to build out the buyer’s journey and achieve their business goals. We aim to better serve customers to:

  • Effectively and efficiently scale their marketing efforts
  • Deliver personalized and relevant content to the right people at the right time
  • Transform the customer journey to drive engagement and increase conversions

Download the latest report from Research in Action to learn more!:


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With Act-On's Marketing Automation System You Can

Increase both lead quality and quantity with improved nurturing workflows and easy automated program setup.

Benefit from ease of use and time to value; 89% of customers launch first campaign in just 2-6 weeks.

Lower total cost overhead; save both time and resources in campaign development & execution.

Accelerate sales cycles and increase revenue with a streamlined lead to revenue process.

“Act-On gives us better visibility with analytics and reporting, makes it easier to track campaigns, and management really likes the daily website visitor report!”

—Lou Childs, Marketing Director, Delta Data Software


“Act-On is helpful and well thought-out marketing automation platform. It's given us better visibility into how prospects engage with our content.” 

Charles Rich, Vice President, Nastel Technologies Inc.

Trusted By Over 4,800 Top Marketers Worldwide

Visionary in 2017 and 2018 Gartner Magic Quadrant for CRM Lead Management.

*Leader in 2016 Forrester Wave for Lead to Revenue Management (L2RM)